Just because products say they are “all natural” doesn’t mean they are non-toxic

The ultimate goal when thinking about topical applications on the skin should be to find a product with the least amount and highest quality ingredients that successfully do the job you intend. Don’t worry, we’ve done all the research for you. Some brands may use minimal ingredient lists that are all natural, but poor choices for their ingredients lead to toxicity, especially when exposed to the sun’s oxidative stress. We only use the highest quality ingredients in their purest forms with the least amount of toxins possible. There is no better, safer, or less toxic combination of ingredients on planet earth than what’s in a jar of Shaw Naturals.

The best you can do for your skin is focus on quality over quantity. What matters most is how those ingredients are prepared and processed—because that’s where the true quality lies. In today’s market, labels choose scientific-sounding terms designed to sell. Words like “hypoallergenic” or “allergy-tested” have little regulatory backing and are often used to create a sense of security. Ingredient lists of a dozen oils all claiming to serve a great purpose when in reality the oils are processed or refined, which strips away almost all nourishment properties. Too often the concentrations are too little to make any real difference, or the vitamins degrade quickly and turn dangerous due to weak unstable fatty acid chemical structures breaking when subjected to heat and light.